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How to Use Video Marketing in Ecommerce

By Amos Akhoyanta

Running an eCommerce store comes with its fair share of challenges – from attracting customers to retaining them as loyal customers. In 2019, studies revealed that only 3% of eCommerce website visits converted into sales. While advertising still remains an astute means to get customers, it doesn’t provide a solution to retaining them. This can …

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Ultimate Real Estate Video Marketing Guide

By Amos Akhoyanta

Video is a powerful tool for generating quality leads in real estate marketing. In this guide, we’ll examine how to create a video marketing strategy, the 5 best video marketing ideas for real estate professionals and how to share them with your audiences. As selling real estate gets more competitive, videos offer a proven way …

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All You Need to Know About Content Marketing in 2021

By Amos Akhoyanta

Are you building the right content marketing strategy for your business in 2021? If not, you might be missing out on crucial growth opportunities that are at your fingertips – from better search visibility to greater site traffic and improved conversions. Whilst there is a debate about the relevance of content marketing as the strategy …

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How Vanity Metrics Hurts Your Ad Spend

By Amos Akhoyanta

Nothing is more frustrating than spending time and money on social ads only to get ZERO engagement.  Or…followers who are not actively engaging with your content.  This can happen if you: Hire a subpar marketer who lacks the requisite insight for the ads you need for your business Focusing on vanity metrics that don’t impact …

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How To Get More Value From Your Social Media Usage

By Amos Akhoyanta

Oftentimes I see people tweet/post why is this social media app free? This is usually in response to a funny post or an argument on the timeline. It’s a simple question yet one that has an often ignored simple answer The app is free because you (the user) are the product. Facebook, Twitter, Linkedin, Instagram …

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How To Identify The Marketing Audience For Your Business

By Amos Akhoyanta

Finding the ideal marketing audience for your business is essential if you want an effective and reliable marketing strategy. You might be asking: What is the ideal marketing audience? Why should I bother? Won’t everyone respond to my message anyway, so isn’t it easier just to market to everyone? These are good questions. If you’re …

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Web Design: Visual Design Vs User Experience

By Amos Akhoyanta

When it comes to websites, visual design and user experience is everything. A website’s looks attracts the attention of a visitor. But it’s only when a user interacts with your site that you get some feedback about how good it is overall. When there are lots of elements on the page as in the case …

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